Maximise your brand's exposure

Exhibiting at BDIA Dental Showcase is the most effective way of maximising your organisation’s exposure to the dental industry. Booking a stand space is just the beginning of the journey. As an exhibitor, you will benefit from an extensive and vibrant industry-wide marketing campaign.

BDIA Dental Showcase is the premier show for the whole dental team. Whether you are an established market leader, or a new brand trying to gain a foothold in the market, there is no better place to get your products in front of a high-quality dental audience.



High quality attendees – 65.5% of BDIA Dental Showcase attendees were practice owners or directors – an increase on the previous show

A growing audience - at our last London show, there were 9,504 audited attendees. In 2020, over 10,000 dental professionals are expected

The industry’s show – organised by the BDIA since the 1920s, BDIA Dental Showcase is well-established as the premier trade show in dentistry

For the whole dental team - from principal dentist to receptionist, hygienist to lab technician, Showcase is relevant for every dental professional

Exclusive partnerships – dental professionals are drawn by exclusive content, such as the Dental Update Theatre and partnership with the Chief Dental Officer

Innovative – BDIA Dental Showcase pushes the boundaries to maximise exhibitor exposure and visitor experience with new and returning special features

A true trade show - the number one driver for attendees coming to the show is to discover new products and purchase



BDIA Dental Showcase is the largest show of its kind and attracts dental professionals from all over the UK


It not only looked great but we spoke to hundreds of very interested dental professionals each day and shared a lot of knowledge. I noticed a far more pleasant environment for our visitors, which I hope will encourage their return next time the show comes to town. They weren’t just there to look either, business was brisk at Septodont! Many thanks to MA Exhibitions for a super successful show.

Michael Cann, Managing Director, Septodont Ltd

I thought BDIA Dental Showcase had a very different feel to previous years in that we were visited by a much higher percentage of dentists and practice managers. Well done to the organisers as this was our busiest show to date resulting in excellent sales and lead generation.

John Woods, Managing Director, Nuview

This year’s Showcase was a great success for Belmont. We were especially impressed by the quality of the attendees /delegates compared to recent years and the team were kept very busy throughout the three days. I would like to congratulate George Warman and MA Exhibitions for the success of the BDIA Dental Showcase under their stewardship, and I look forward to the exhibition going from strength to strength in the coming years.

Stephen Price, Director, Takara Belmont UK