Maximise your brand's exposure

Exhibiting at BDIA Dental Showcase is the most effective way of maximising your organisation’s exposure to the dental industry. Booking a stand space is just the beginning of the journey. As an exhibitor, you will benefit from an extensive and vibrant industry-wide marketing campaign.

Whether you are an established market leader, or a new brand trying to gain a foothold in the market, there is no better place to get your products in front of a high-quality dental audience.


2019 highlights:

Key reasons to exhibit

  • High-quality attendees – 65.5% of BDIA Dental Showcase attendees were practice owners or directors – an increase on the previous show.

  • A growing audience - at our last London show, there were 9,504 audited attendees. In 2020, over 10,000 dental professionals are expected.

  • The industry’s show – organised by the BDIA since the 1920s, BDIA Dental Showcase is well-established as the premier trade show in dentistry.

  • For the whole dental team - from principal dentist to receptionist, hygienist to lab technician, Showcase is relevant for every dental professional.

  • A true trade show - the number one driver for attendees coming to the show is to discover and purchase new products and equipment. 
Top 5 reasons your customers register

  • To purchase - BDIA Dental Showcase is the premier trade show for the industry, and a key fixture in practice owners' buying cycles

  • To find suppliers - visitors to the show look to meet new long-term suppliers, as well as meet with their existing partners

  • Promotions - Showcase is known for its wide range of show-only offers and promotions, attracting decision-makers from all over the UK

  • To maximise networking opportunities - visitors can discuss their challenges with colleagues and discover new products and solutions to help solve their query
  • To attend conference/workshop sessions - the conference programme pulls in industry professionals and features staggered breaks to allow you to benefit from their presence


of exhibitors said the show was important to their business
of exhibitors would recommend the show to a colleague or friend
of visitors have responsibility/influence over the purchase of goods/services
of exhibitors made a sale at or because of BDIA Dental Showcase
of exhibitors met the objectives they set out for the show
of visitors would recommend the show to a colleague or friend


BDIA Dental Showcase is the largest show of its kind and attracts dental professionals from all over the UK

It not only looked great but we spoke to hundreds of very interested dental professionals each day and shared a lot of knowledge. I noticed a far more pleasant environment for our visitors, which I hope will encourage their return next time the show comes to town. They weren’t just there to look either, business was brisk at Septodont! Many thanks to MA Exhibitions for a super successful show.

Michael Cann, Managing Director, Septodont Ltd

I thought BDIA Dental Showcase had a very different feel to previous years in that we were visited by a much higher percentage of dentists and practice managers. Well done to the organisers as this was our busiest show to date resulting in excellent sales and lead generation.

John Woods, Managing Director, Nuview

This year’s Showcase was a great success for Belmont. We were especially impressed by the quality of the attendees /delegates compared to recent years and the team were kept very busy throughout the three days. I would like to congratulate George Warman and MA Exhibitions for the success of the BDIA Dental Showcase under their stewardship, and I look forward to the exhibition going from strength to strength in the coming years.

Stephen Price, Director, Takara Belmont UK