Craig graduated from Adelaide University and set up a cosmetic dental practice in Neutral Bay, Sydney, where he stayed for 30 years. His passion for advanced cosmetic dentistry led him to be voted founding president of The Australian Society of Dental Aesthetics (NSW branch) in 1990. He developed and lectured on many new techniques in the 1990’s and 2000’s and was invited to join the Pierre Fuchard Academy in 2001. Craig developed the successful cracked tooth model, as well as Dentaguage Calipers and software for Smile Design, and started the Erskine Dental supply company in 1992 to get the many new innovations he saw overseas to dentists, faster. The company has now evolved to manufacture Australia’s number one interdental brush, Piksters, as well as Supagrips, Preeben, Foamies, Master Wedge, Connect system toothbrushes etc and sells hundreds of imported products. He has filed over 20 patent applications and 50 registered designs, won the Best Clinical Innovation award in London 2015 for the reverse focus brush, and has many products in the leading USA Dental Newsletter’s “top products of the year” annual awards. He is currently developing orthodontic anchorage systems, high speed random access patient education software and developing Bamboo Piksters and toothbrushes , and other new eco-friendly dental products. Craig now works full time in lecturing , management, marketing and new product design at the Sydney office in Brookvale NSW and lives in Manly.