The BDIA and MA Exhibitions confirm new long-term partnership agreement


In a year when trade shows are facing immense challenges, the BDIA and MA Exhibitions are looking further ahead to when the dental industry and profession can unite face to face once again. Building on their existing close relationship, the British Dental Industry Association (BDIA) and MA Exhibitions are delighted to announce a newly reinforced long-term partnership.

For almost 100 years, BDIA Dental Showcase has been the place where the industry can showcase its latest products and services in a collaborative environment in which the profession makes purchasing decisions. BDIA Dental Showcase is a place of innovation and best practice, shining a spotlight on the latest developments and technologies and supporting the dental profession through its leading conference programmes.

“We want to build on this rich heritage and feel privileged to continue to support the dental profession through their annual show. Our mission with BDIA Dental Showcase - supported by Mark Allen’s portfolio of leading dental publications, including Dental Update, The Dentist and Dental Nursing - is to deliver a world-class experience for all, giving unrivalled access to the best suppliers and latest learning opportunities in dentistry.”
- Tim Willoughby, MD, MA Exhibitions

The dental profession has learnt much over the course of the last year, having had to adapt to the drastically changing environment caused by COVID-19. We have all had to change how we do things, and this new chapter is built on greater collaboration, creativity and putting the profession first. When the time for face-to-face events returns, we are confident that BDIA Dental Showcase will be bigger and better than ever, as we continue to highlight the latest developments and innovations that support the UK dental profession today and safeguard practices for the future.

“The BDIA is pleased to take this opportunity to build on its relationship with MA Exhibitions so we can continue to work together to deliver dentistry’s premier event. As the BDIA edges towards 100 years old it is good that as a family-owned business, Mark Allen Exhibitions can take a longer-term view. They are proud to nurture Dental Showcase’s trusted relationships with the dental profession, developed over many years, making them the perfect long-term partner for the BDIA.”
- Edmund Proffitt, Chief Executive, BDIA

The BDIA Dental Showcase Advisory Board took the decision not to stage a physical event in 2021, which means that the next BDIA Dental Showcase will take place on 25 – 26 March 2022 at ExCeL, London. A March 2022 show will support dentistry at the right time and ensure BDIA Dental Showcase comes back bigger and better than ever before.

BDIA Dental Showcase On Demand is a new online experience, designed to help keep dentists and their teams connected and engaged with suppliers in the absence of the live show. This takes place on 22 – 26 March 2021. For more information, visit:

About the BDIA -

The British Dental Industry Association (BDIA) established in 1923 represents and supports manufacturers and suppliers of dental products, services, and technologies. BDIA members have access to a range of services designed to benefit them and promote the well-being of the industry as a whole, and the dental profession gains the reassurance of dealing with like-minded individuals who are committed to providing a high-quality standard of service.

About Mark Allen Group -

Mark Allen Group (MAG) is one the UK’s leading independent media and event companies. 

Employing 450 people its portfolio includes over 110 publishing brands, including Dental Update, The Dentist, Dental Nursing and Orthodontic Update. In addition, the business organises 250 events annually across the world, from small, highly focussed seminars to large scale exhibitions.

A dedicated, experienced, and passionate team of events professionals will offer an unparalleled experience for dental professionals and exhibitors alike.