Dental press uncover Showcase treasure!
Editorial teams from all the leading dental journals gathered in London to hear the announcement of the theme for this year’s BDTA Dental Showcase. The fact that the launch was being held in the Island Restaurant provided the first clue, rapidly followed by the distribution of tropical cocktails and the sight of a flock of parrots nestling on a table in the corner of the room.
Tony Reed, Executive Director of the BDTA, welcomed representatives of the press and thanked them for the considerable support that they give to Showcase. He was, he said, delighted to inform them that once again the marketing team had come up with a bright and colourful idea to help promote the industry’s biggest dental exhibition. Faced with the prospect of holding Showcase in November, thoughts had turned to something to lighten the gloom of short days and dark nights and tropical paradise had seemed to fit the bill perfectly. This had quickly led on to treasure islands and the “Treasures of Dentistry” theme had sprung from that.
The theme is ideally suited to a range of promotional opportunities for exhibitors and promises to provide a lively and interesting backdrop for visitors to the show. Tony Reed said, “We know that all members of the dental team come to the show principally to find out about what’s new in dentistry and to see the latest in equipment, materials and services. Our research amongst visitors has told us that they also appreciate the additional benefits offered by having a fun theme to promote the show. Many exhibitors will be running linked competitions and offers at the show and there will be at least one lucky winner of the BDTA’s star prize, a trip to a tropical island paradise.”
BDTA Dental Showcase 2009 takes place at NEC Birmingham, 12 – 14 November 2009 and will be promoted under the ‘Treasures of Dentistry’ theme. A Bridge2Aid Ball, sponsored by Henry Schein, Dentsply, FMC and BDTA is also planned for the Friday evening to be enjoyed by both Showcase visitors and exhibitors. For further details visit www.dentalshowcase.com
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